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SEO
Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Barry Schwartz | May 24, 2024 at 4:10 pm ET
SEO
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Anu Adegbola | May 24, 2024 at 2:54 pm ET
SEO
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
Danny Goodwin | May 24, 2024 at 11:35 am ET
SEO
Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
Mark Williams-Cook | May 24, 2024 at 9:00 am ET
SEO
How important are backlinks for SEO in 2024?
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
James Allen | May 24, 2024 at 8:00 am ET
SEO
New for 2024! Compare 16 top SEO platforms
Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.
Digital Marketing Depot | May 23, 2024 at 1:11 pm ET
SEO
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
Barry Schwartz | May 23, 2024 at 12:57 pm ET
SEO
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Pierre Far | May 23, 2024 at 10:50 am ET
SEO
Driving traffic but not leads? How to win with SEO and CRO
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
Laura Nguyen | May 23, 2024 at 10:00 am ET
PPC
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Jason Tabeling | May 23, 2024 at 9:00 am ET
SEO
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Danny Goodwin | May 23, 2024 at 8:00 am ET
SEO
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Barry Schwartz | May 23, 2024 at 6:12 am ET
PPC
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Danny Goodwin | May 22, 2024 at 11:57 am ET
SEO
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
Barry Schwartz | May 22, 2024 at 11:18 am ET
SEO
SEO job listings down 37% in Q1 – bad omen or blip?
We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
Danny Goodwin | May 22, 2024 at 10:50 am ET
SEO
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Jes Scholz | May 22, 2024 at 9:00 am ET
SEO
Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!
Boost company morale, attract new business, and take home the highest honor in search.
Lauren Donovan | May 21, 2024 at 2:31 pm ET
SEO
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Barry Schwartz | May 21, 2024 at 2:28 pm ET
SEO
So you’ve ‘won’ SEO – now what?
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Adam Tanguay | May 21, 2024 at 9:00 am ET
SEO
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Barry Schwartz | May 21, 2024 at 8:13 am ET
SEO
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Olaf Kopp | May 21, 2024 at 8:00 am ET
SEO
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Danny Goodwin | May 20, 2024 at 3:55 pm ET
SEO
10 reasons to join us at online SMX Advanced next month
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Lauren Donovan | May 20, 2024 at 2:21 pm ET
SEO
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Submit your entry by Friday, May 24, to lock in Super Early Bird rates!
Lauren Donovan | May 20, 2024 at 12:03 pm ET
Artificial Intelligence Optimization (AIO)
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
Danny Goodwin | May 20, 2024 at 10:55 am ET
SEO
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Danny Goodwin | May 20, 2024 at 9:53 am ET
SEO
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Casey Markee | May 20, 2024 at 9:00 am ET
SEO
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
Marcus Miller | May 20, 2024 at 8:00 am ET
PPC
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Danny Goodwin | May 17, 2024 at 10:40 am ET
SEO
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Steve Liu | May 17, 2024 at 9:00 am ET
SEO
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Janet Driscoll Miller | May 17, 2024 at 8:00 am ET
SEO
Google adds two new Googlebot crawlers: GoogleOther-ImageandGoogleOther-Video
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Barry Schwartz | May 16, 2024 at 3:32 pm ET
SEO
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Danny Goodwin | May 16, 2024 at 12:16 pm ET
SEO
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Bruce Clay | May 16, 2024 at 9:00 am ET
SEO
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Sherry Bonelli | May 16, 2024 at 8:00 am ET
SEO
Google adds “web” filter to only show text-based links in Google Search results
Google said the filter appears on the top of the results page alongside other filters.
Barry Schwartz | May 14, 2024 at 4:19 pm ET
SEO
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
Anu Adegbola | May 14, 2024 at 4:02 pm ET
SEO
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Barry Schwartz | May 14, 2024 at 1:55 pm ET
SEO
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Barry Schwartz | May 14, 2024 at 1:54 pm ET
Google SEO
Technical SEO tips to master Google core updates
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
Digital Marketing Depot | May 14, 2024 at 11:11 am ET
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