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`US 200501.77401A1
`
`(19) United States
`(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2005/0177401A1
`(12) Patent Application Publication (10) Pub. No.: US 2005/0177401 Al
`KOeppel et al.
`(43) Pub. Date:
`Aug. 11, 2005
`Aug. 11, 2005
`Koeppel et al.
`(43) Pub. Date:
`
`(54)
`SYSTEMAND METHOD FOR PERFORMING
`(54) SYSTEM AND METHOD FOR PERFORMING
`WEB BASED IN-VIEW MONITORING
`WEB BASED IN-VIEW MONITORING
`
`(75)
`(75)
`
`Inventors: Arthur Koeppel, Richmond, VA (US);
`Inventors: Arthur Koeppel, Richmond, VA (US);
`Jonathan Turner, Richmond, VA (US)
`Jonathan Turner, Richmond, VA (US)
`Correspondence Address:
`Correspondence Address:
`FINNEGAN, HENDERSON, FARABOW,
`FINNEGAN, HENDERSON, FARABOW,
`GARRETT & DUNNER
`GARRETT & DUNNER
`LLP
`LLP
`901 NEW YORKAVENUE, NW
`901 NEW YORK AVENUE, NW
`WASHINGTON, DC 20001-4413 (US)
`WASHINGTON, DC 20001-4413 (US)
`Assignee: Capital One Financial Corporation
`(73)
`(73) Assignee: Capital One Financial Corporation
`Appl. No.:
`(21)
`(21) Appl. No.:
`Filed:
`(22)
`(22) Filed:
`
`11/106,629
`11/106,629
`Apr. 15, 2005
`Apr. 15, 2005
`Related U.S. Application Data
`Related U.S. Application Data
`Continuation of application No. 09/660,495, filed on
`(63)
`(63) Continuation of application No. 09/660,495, filed on
`Sep. 12, 2000.
`Sep. 12, 2000.
`
`Publication Classification
`Publication Classification
`
`Int. Cl. ................................................ G06F 17/60
`(51)
` GO6F 17/60
`(51) Int. C1.7
`
`(52) U.S. Cl. .................................................................. 705/4
` 705/4
`(52) U.S. Cl.
`
`ABSTRACT
`(57)
`ABSTRACT
`(57)
`Methods and apparatuses for performing dynamic Web
`Methods and apparatuses for performing dynamic Web-
`based market analysis are disclosed. A Web Server presents
`based market analysis are disclosed. A Web server presents
`a Web page including content to a user, via a browser located
`a Web page including content to a user, via a browser located
`at the user's computer or WorkStation. The content in the
`at the user's computer or workstation. The content in the
`Web page may be provided by third party entities that pay
`Web page may be provided by third party entities that pay
`predetermined fees to have the Web server render their
`predetermined fees to have the Web server render their
`content in a Web page. While the user views the site, detailed
`content in a Web page. While the user views the site, detailed
`user activities associated with the content, including in-view
`user activities associated with the content, including in-view
`activities associated with Viewable content in the Web page,
`activities associated with viewable content in the Web page,
`are collected in a client Side data Store. After a trigger event
`are collected in a client side data store. After a trigger event
`occurs, Such as the client Side data Store fills up, the collected
`occurs, such as the client side data store fills up, the collected
`data is sent back to the Web server where its is stored in a
`data is sent back to the Web server where its is stored in a
`Server Side data Store. An analytical program executed by the
`server side data store. An analytical program executed by the
`Web server retrieves the collected response data from the
`Web server retrieves the collected response data from the
`data Store and performs market analysis on the collected
`data store and performs market analysis on the collected
`response data. The analytical program produces results
`response data. The analytical program produces results
`associated with the effectiveness of the content included the
`associated with the effectiveness of the content included the
`Web page. A middleware program, executing in the Web
`Web page. A middleware program, executing in the Web
`Server, retrieves the result data and produces billing records,
`server, retrieves the result data and produces billing records,
`that may also include content effectiveness reports, and
`that may also include content effectiveness reports, and
`Sends the billing records to respective third party entities that
`sends the billing records to respective third party entities that
`Supplied the content for billing and marketing purposes.
`supplied the content for billing and marketing purposes.
`
`ANALYSIS
`ANAYSIS
`SYSTEM
`SYSTEM
`17
`170
`
`AASTORE
`DATASTORE
`2
`120
`
`MIDDLEWARE
`MODEWARE
`- PROGRAM 12
`PROGRAM 112
`BILLING
`BING
`PROGRAM 113
`PROGRAM 113
`
` _
`
`OO
`100
`
`HropArty
`THIRD PARTY
`ENITY
`ENTITY
`180
`180
`
`DATASTORE
`ATASORE
`130
`30
`
`WEB SERVER
`We serWER
`10
`110
`
`ANALY ICA
`ANALYTICAL
`PROGRAM 15
`PROGRAM 115
`
`Hird party
`THIRD PARTY
`ENTITY
`ENTITY
`66
`80
`
`
`
`160
`
`CLIENT
`150
`
`NWORK 140
`NETWORK 140
`
`
`
`160
`
`CENT
`CLIENT
`150
`150
`
`160
`
`CLENT
`CLIENT
`150
`150
`
`
`
`160
`
`CLENT
`CLIENT
`150
`50
`
`1
`
`Duration Media Ex-1006
`
`
`
`Patent Application Publication Aug. 11, 2005 Sheet 1 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 1 of 20
`
`US 2005/0177401 A1
`US 2005/0177401 Al
`
`
`
`ANALYSIS
`ANALYSIS
`SYSTEM
`SYSTEM
`170
`170
`
`OAASTORE
`DATASTORE
`130
`130
`
`DATASTORE
`DATORE
`120
`
`WEB SERVER
`WEBSERVER
`110
`10
`
`ANALYTICAL
`ANAYTICAL
`PROGRAM 115
`PROGRAM 115
`
`
`
`THIRD PARTY
`THIRD PARTY
`ENTITY
`ENTY
`180
`180
`
`
`
`MIDDLEWARE
`MODLEWARE
`- PROGRAM 112
`PROGRAM 112
`
`100
`100
`
`BILLING
`BLNG
`PROGRAM 113
`PROGRAM 113
`
`THIRD PARTY
`HRD PARTY
`ENTITY
`ENITY
`180
`180
`
`NETWORK 140
`NETWORK 140
`
`
`
`160
`
`CLIENT
`CLIENT
`150
`150
`
`
`
`160
`
`CLIENT
`150
`
`160
`
`160
`
`CLIENT
`CLIENT
`150
`150
`
`CLIENT
`150
`150
`
`FIGURE 1
`FIGURE 1
`
`2
`
`Duration Media Ex-1006
`
`
`
`Patent Application Publication Aug. 11, 2005 Sheet 2 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 2 of 20
`
`US 2005/0177401 A1
`US 2005/0177401 Al
`
`
`
`S.200
`
`PRESENTATION
`PRESENTATION
`
`S.210
`
`•
`
`DATA COLLECTION
`DATA COLLECTION
`
`S.220
`
`ANALYZE RESPONSES
`ANALYZE RESPONSES
`
`S.230
`
`UPDATE PRESENTATION
`UPDATE PRESENTATION
`
`FIGURE 2
`FIGURE 2
`
`3
`
`Duration Media Ex-1006
`
`
`
`Patent Application Publication Aug. 11, 2005 Sheet 3 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 3 of 20
`
`US 2005/0177401 A1
`US 2005/0177401 Al
`
`
`
`S.310
`S.310
`
`PROVIDE CONTENT
`PROVIDE CONTENT
`DEFINE RULES
`DEFINE RULES
`
`S.320
`
`STORE CONTENT AND RULES IN
`STORE CONTENT AND RULES IN
`DATA STORE
`DATA STORE
`
`APPLY RULES
`APPLY RULES
`
`S.330
`
`S.340
`
`UPDATE WEBSITE
`UPDATE WEB SITE
`
`FIGURE 3
`FIGURE 3
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`4
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`Duration Media Ex-1006
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`Patent Application Publication Aug. 11, 2005 Sheet 4 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 4 of 20
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`US 2005/0177401 A1
`US 2005/0177401 Al
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`Patent Application Publication Aug. 11, 2005 Sheet 6 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 6 of 20
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`Patent Application Publication Aug. 11, 2005 Sheet 7 of 20
`Patent Application Publication Aug. 11, 2005 Sheet 7 of 20
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`US 2005/0177401 A1
`US 2005/0177401 Al
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